Liferay’s Audience Targeting application allows you to monitor your portal’s audience. You can organize them into user segments, target specific content to those user segments, and create campaigns to expose user segments to a certain set of assets. Visit the Targeting Content to your Audience chapter for more information on Audience Targeting and how to use it.

Although the Audience Targeting app can be configured to monitor your portal’s audience out of the box, it is also designed as a framework to be extended by developers.

There are a set of extension points that can be easily hooked using other plugins that can be hot deployed into your Liferay installation.

These extension points include:

  • Rule Types
  • Reports
  • Tracking Actions

In this section’s tutorials, you’ll learn how to create these extension points for your Audience Targeting application.

Accessing the Content Targeting API

The Audience Targeting application available in Liferay’s Marketplace can be used to target content to specific audiences. You might want to take this to the next step and use the Content Targeting...

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Creating New Audience Targeting Rule Types

In the Audience Targeting application, a User Segment is defined as a group of users that match a set of rules. Out of the box, Liferay provides several types of rules that are based on...

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Reporting User Behavior with Audience Targeting

In the Audience Targeting application, a report is a tool that allows administrators to analyze the behavior of users in a campaign or belonging to specific user segments. Developers are able to...

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Tracking User Actions with Audience Targeting

In the Audience Targeting application, a campaign defines a set of content targeted to specific user segments in a time period. Tracking actions allow campaign administrators to learn how users...

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