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Liferay Audience Targeting Rules

Rules enable Audience Targeting administrators to define how users are classified into the user segments they create.

Basically, a rule evaluates if the current user matches or not one or several conditions. Rules can be configured and combined differently for each user segment to create a very specific classification algorithm. A user must match all rules in a user segment to be classified into it.

Behavior Rules

These rules allow to classify users based on their navigation behavior.

These rules will not work properly if content tracking or page tracking are not enabled. They can be enabled in Control PanelPortal SettingsAudience Targeting Analytics (for portal level configuration) or in Control PanelSite SettingsAudience Targeting Analytics (for site level configuration).

Content Visited

Evaluates if the user has visited the selected content.

Page Visited

Evaluates if the user has visited the selected page.

Score Points

Evaluates if the user has visited any page or content categorized under this user segment a number of times equals or higher than the configured threshold.

Social Rules

These rules allow you to classify users based on their profiles in social networks (e.g. Facebook).

These rules will not work properly if login through the specific social network (Single Sign On) is not enabled and properly configured. Follow these steps to enable Facebook Single Sign On in Liferay:

  1. Sign in to the Facebook Developers site and add a new App. For more information, read the Facebook app developer guide. After going through all the steps, you’ll finally have a new app with an Application ID and an Application Secret.

  2. Log in as a Portal administrator in your Liferay Portal and go to the Control Panel → Portal SettingsAuthenticationFacebook. Check Enable and copy your Application ID and Application Secret to their respective fields. Finally, click Save.

  3. To verify that the Facebook Single Sign On works properly, sign out and then click the Facebook option in the Sign In box. Enter your Facebook username and password in the prompted pop-up and click Login. You should be automatically signed in to your Liferay Portal with your Facebook user.

Your Facebook app, by default, only provides access to certain user attributes (e.g., gender, age, number of friends). For the Facebook City, Facebook Education, and Facebook Page Like rules to evaluate properly, you must declare this information accessible in your Facebook app. Liferay cannot read this information from Facebook users without these granted permissions.

Read the Integrating Existing Users Into Liferay section for more information on using Facebook with Liferay.

Facebook Age

Evaluates if the age in the user’s Facebook profile is in the configured range.

Facebook City

Evaluates if the city in the user’s Facebook profile matches the configured value.

Facebook Education

Evaluates if the education in the user’s Facebook profile matches the configured values.

Facebook Friends

Evaluates if the user has more or less friends in Facebook than the selected value.

Facebook Gender

Evaluates if the gender in the user’s Facebook profile matches the selected value.

Facebook Page Like

Evaluates if the user likes the configured Facebook page.

User Attributes Rules

These rules allow you to classify users based on the attributes.

These rules will not work properly if the corresponding attributes from the user profile are not available. Follow the given instructions for each rule in such cases.

Age

Evaluates if the age in the user’s profile is in the configured range.

Gender

Evaluates if the gender in the user’s profile matches the selected value.

Regular Role

Evaluates if the user has the selected regular role assigned.

Site Member

Evaluates if the user is a member of the selected site.

Site Role

Evaluates if the user has the selected role assigned in the selected site.

Organization Member

Evaluates if the user is member of the selected organization.

Organization Role

Evaluates if the user has the selected role assigned in the selected organization.

User Group Member

Evaluates if the user is member of the selected user group.

User Signed In

Evaluates if the user is signed in to the portal.

Session Attributes Rules

These rules allow you to classify users based on their session attributes. Session attributes usually refer to the context in which the user accesses.

These rules will not work properly if the corresponding session attributes are retrieved through any tools that are not currently available or properly configured. Follow the given instructions for each rules in such cases.

Browser

Evaluates if the user is accessing with the selected browser.

Device

Evaluates if the user is accessing with the selected device.

This rule is based on the existing Device Families. To manage Device Families, go to Site AdministrationConfigurationMobile Device Families.

Location

Evaluates if the user is accessing from a country and region that match the configured values.

Operating System

Evaluates if the user is accessing with the selected Operating System.

Time

Evaluates if the user is accessing at a time that is within the configured range.

Notice that the reference time is that of the server.

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