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Social Networking

Since the first social networks rose to popularity, concepts such as Friend and later Like–previously reserved for direct human interaction–have taken on new meaning in an always-online, information driven culture. It could be argued that social networks have transformed the way people interact with their friends, relatives and colleagues. Friends, connections, followers, circles and lists have enabled people to connect and stay connected in ways they’d never been able to before. Initially, these concepts proved to be highly successful for casual web sites but they didn’t take to the business world as quickly. But many organizations are now realizing the importance of leveraging social interactions for more than just recreation. Liferay’s robust social features make it a great platform for business web sites, casual web sites and everything in between.

Social applications have many differences when compared to Standard applications that are vital to a social networking site. Standard applications have general and user specific data, whereas social applications can share data within a defined network. This variation is a huge advantage when trying to communicate important information to a large group of people. This difference in communication settings is illustrated below:

15-opensocial-5.png

Figure 10.1: The graphic above demonstrates Standard Apps vs. Social Apps.

Liferay has a constantly improving set of social features which enable you to encourage social interactions on your own portal and to leverage the power and popularity of other social networks. In this chapter, we’ll discuss:

  • General use social portlets
  • Social portlets for personal pages
  • Configuring personal pages for social networking
  • How to connect users using Liferay social relations
  • Social equity
  • Integrating Liferay with other social sites

When we’re finished, you’ll be well equipped to use Liferay to power your social network.

Leveraging Social Portlets, Activities Tracking, and User Connections

Liferay has many portlets available for social interaction and collaboration. Some of these portlets are designed to help you work together as a team, while others are designed to foster social...

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Measuring Social Activity

When you have a lot of user interaction on your web site, it can be helpful to try to separate the signal from the noise. Liferay contains a lot of applications which end users can use to...

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Exporting Portal Applications as Widgets and OpenSocial Gadgets

OpenSocial is a framework designed for the creation of socially themed application programming interfaces (APIs). OpenSocial applications, called gadgets, can be used in any web-based application...

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Integrating with Facebook

Facebook is currently the number one social network in the world with somewhere over 1 billion active users. If you’re trying to build acommunity on your portal, you don’t want to neglect a bridge...

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Integrating with Twitter

Liferay Portal also provides integration with Twitter via the Twitter app on Liferay Marketplace. Once you register your Twitter username with the app, your tweets are shown in your Activities...

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Summary

Websites like Facebook and Twitter have attracted hundreds of millions of users by simply giving users a way to connect and communicate with each other. With Liferay, you have the power to either...

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