Our documentation has been relocated here, the Liferay Developer Network. Please update your bookmarks!

Using the Audience Targeting Applications

The Audience Targeting app not only adds the Audience Targeting application to the Site Administration area of the Control Panel, it also includes the following instanceable applications which can be added to any portal page:

  • User Segment Content Display
  • User Segment Content List
  • Campaign Content Display

All of these applications support Application Display Templates (ADTs) so that site administrators can customize the look and feel of the application. Any of Liferay Portal’s out-of-the-box Asset Publisher ADTs can actually be re-used for these Audience Targeting applications.

User Segment Content Display

The User Segment Content Display application allows administrators to specify exactly which content to display to a user based on the user segments that the user belongs to. You can specify multiple rules according to the following format:

  • If the user [belongs|does not belong] to [any|all] of the following user segments [specify a list of user segments], then display this content: [specify a specific asset].

You can specify any number of if clauses when configuring the User Segment Content Display application’s rules. However, an otherwise clause always follows the last if clause so that the application knows what to display if the user doesn’t match any user segments. Don’t display anything is an option for the otherwise clause.

user-segment-content-display-config.png

Figure 7.7: You can configure the User Segment Content Display application to display content according to rules that you define in the application’s configuration window.

For example, you can add a User Segment Content Display application to a page and configure the following rules for it:

  • If the user belongs to any of the following user segments: Tennis fans, then display this content: tennis_picture.jpg.
  • If the user belongs to any of the following user segments: Basketball fans, then display this content: basketball_picture.jpg.
  • If the user belongs to any of the following user segments: Soccer, then display this content: soccer_picture.jpg.
  • Otherwise, Don’t display anything.

Once a User Segment Content Display application has been added to a page and been configured this way, users (even guest users) will see a different image based on the user segment to which they belong. The application won’t even be visible to a user if the user doesn’t belong to any of the configured user segments.

07-audience-targeting-uscd.png

Figure 7.8: In the User Segment Content Display application, site administrators can preview the various assets that have been configured to be displayed to different user segments.

The User Segment Content Display application allows site administrators to preview the various assets that have been configured to be displayed to different user segments.

User Segment Content List

The User Segment Content List application displays content that has been categorized for the user segments that match the user segments to which the current user belongs. For example, suppose that your website has several assets categorized under the following user segments: Tennis fans, Soccer fans, and Basketball fans. When a user that belongs to the Tennis fans user segment views this application, the application displays a list of assets categorized for the Tennis fans user segment. If the user belongs to multiple user segments, then a list of articles that have been categorized for any of the matching user segments will be shown.

user-segment-content-list.png

Figure 7.9: The User Segment Content List application displays content that matches the user segments which fit the current user. You can configure the User Segment Content List application to display assets of any kind or only specific kinds of assets.

By default, the User Segment Content List application is configured to display assets of any type that have been categorized for any user segment that matches the current user. However, you can configure the User Segment Content List application to display only assets of specific types. For example, you can configure the User Segment Content List application to only display web content articles and documents.

Campaign Content Display

The Campaign Content Display application is similar to the User Segment Content Display application except that instead of displaying an asset based on the user segments to which a user belongs, it displays an asset based on the campaigns that a user matches. However, the Campaign Content Display application’s display rules are simpler than those of the User Segment Content Display application. You can specify multiple rules for the Campaign Content Display application according to the following format:

  • If the user belongs to this campaign: [select a campaign], then display this content: [specify a specific asset].

As with the User Segment Content Display application, you can specify any number of if clauses when configuring the Campaign Content Display application. An otherwise clause always follows the last if clause so the Campaign Content Display application knows what to display if the user doesn’t match any campaigns. These rules cannot be ordered manually as they can with the User Segment Content Display application. The order of the rules is based on the priority of the campaigns.

campaign-content-display-config.png

Figure 7.10: The rules for configuring the Campaign Content Display application to display content are similar to the rules of the User Segment Content Display application, but simpler.

For example, suppose that you’ve created two campaigns called World Cup and Stanley Cup, designed to target users who are interested in the World Cup of soccer and the Stanley Cup of hockey. You could add a Campaign Content Display application to a page and configure it with the following rules:

  • If the user belongs to this campaign: World Cup, then display this content: soccer-jersey.jpg.
  • If the user belongs to this campaign: Stanley Cup, then display this content: hockey-jersey.jpg.
  • Otherwise, display this content: generic-sports-jersey.jpg

Once a Campaign Content Display application has been added to a page and been configured this way, portal users who match the World Cup campaign will see a certain image in the application. Users who match the Stanley cup campaign will see a different image in the application. Users who don’t match either campaign will see the default image. Of course, once a campaign has ended, no users will match that campaign. Once all campaigns have ended, all users will see the default image.

The Campaign Content Display application, like the User Segment Content Display application, allows site administrators to preview the different assets that will be displayed for different campaigns.

0 (0 Votes)
Managing Campaigns Previous