Audience Targeting

Audience Targeting is the process of identifying segments of similar users in order to offer them content.

Audience Targeting at Liferay #

Liferay provides out of the box a WCM system that has evolved over its history. In 2014 this system has been extended with a new App delivered through the Marketplace that adds digital marketing tools to your Liferay Portal.

It is built as a framework and can be easily extended to provide the specific features needed in your company.

Documentation #

For Liferay 6.2 #

Development #

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29749 Views Last Modified 24 May 2016 - 17:16:39 By Michael Williams