Audience Targeting is the process of identifying segments of similar users in order to offer them content.
Audience Targeting at Liferay #
Liferay provides out of the box a WCM system that has evolved over its history. In 2014 this system has been extended with a new App delivered through the Marketplace that adds digital marketing tools to your Liferay Portal.
It is built as a framework and can be easily extended to provide the specific features needed in your company.
For Liferay 6.2 #
- Targeting Content to Your Audience
- Creating New Audience Targeting Rule Types
- Tracking User Actions with Audience Targeting
- Reporting User Behavior with Audience Targeting
- Accessing the Content Targeting API