When all you want to do is assign one price to one SKU, you can handle pricing in the catalog (see SKUs). If you want to do something a little more sophisticated, use discounts and price lists.

A Price List changes a product’s base price exclusively for members of a specified user segment.

A Discount does not change a product’s base price but instead applies a modifier to it.

Discounts

A discount applies a modifier to a product’s base price. It can be an absolute number or a percentage, and can be applied to a limited number of products or to the entire catalog. It can be...

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Price Lists

A price list contains a list of products with alternate prices from what’s stored by the catalog. The prices stored by the list are only available to members of specified user segments. Other...

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